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THIS WEEK IN MEDICAL TRAVEL TODAY by Amanda Haar, Editor Greetings, If the number of conferences related to medical travel is any indication of how the industry is doing, then business is booming. The months ahead are filled with conferences around the world appealing to consumers and professionals alike. What I find interesting is how the roster of speakers has evolved over the past few years. The podium used to be dominated by destinations and facilities promoting their services. This year, however, they're sharing their time with employers, insurance companies, and political officials. If you're planning to attend one of the upcoming conferences, let me know. I'd love to include "reports from the floor" from as many shows as possible. As always, we welcome your comments, story ideas, and press releases. Cheers, Amanda Haar, Editor
Accidental Medical Tourism in Roatan, Honduras On the third day of a recent adventure to the island of Roatan, Honduras, I became an accidental medical tourist. While I’d sprayed with Deet – the powerful bug repellent – the mosquitoes or sand flies were still able to attack every inch of my body. And I do mean everywhere. Let me back up for a moment and explain how I got to Roatan. In September, and at the request of the Guatemala Trade Association, I visited Guatemala on a medical tourism assignment. My husband Joe was on a fly-fishing expedition to Montana and unable to join me. I took along Dana Taormina, Account Executive at CPR Communications, and we toured a number of hospitals and medical facilities. During the trip, I inquired of every male that I met: “Where do you bone fish in Guatemala?” Their pervasive response was: “Go to the island of Roatan, Honduras. They have great bone fishing.”
I quickly e-mailed my husband and asked him to inquire further. He arranged for us to visit Roatan in February 2010, booked a fishing guide, and identified a fabulous resort: Barefoot Cay www.barefootcay.com. The hotel delivered on its promises of paradise, had a full-service spa, and turned out to be nothing short of spectacular. While it is a renowned spot for divers, it is also a first-class site for relaxation on a private beach with casitas overlooking the blue Caribbean waters. However, Joe was on a serious quest: to catch a Permit fish, which has eluded his fly rod to date, although he has netted dozens of Bonefish and other species that inhabit Mexico and the Central American waters. Being a “responsible” tourist, and heeding the advice that I often give to others, I visited the Centers for Disease Control Website for immunization recommendations. They highly recommended Hepatitis A and B (we’d already had A, and it was too late to get the three required rounds of Hep B); anti-malarials (Malarone, which we started before the trip); and even suggested a Typhoid shot (my doctor’s assistant, a woman in her early twenties, had never heard of Typhoid so I didn’t bother pursuing); and we opted to take Cipro to ward off any intestinal maladies. We reckoned that these suggestions were really intended for a visit to the mainland of Honduras, so we just took as many precautions as possible. As a note, none of the other guests at the resort had taken any of these medications – and no one was sick. Let me say that Barefoot Cay is very luxurious. The private casita accommodations are well-appointed: an oversize King bed, up-to-the minute kitchen, and bathroom with a large Balinese open-air outdoor shower. The food is well-prepared and plentiful, and the staff is lovely. There’s a spotless swimming pool, and they literally rake the beaches on a daily basis. They even have an in-ground system throughout the property that emits a natural spray every hour to rid the area of sand flies, no-see-ums, mosquitoes, and other pests. I was feeling very confident that the bugs would not get to me. But they did. And I was chewed up beyond belief – big bites that swelled and itched unceasingly. I barely slept that night, and when I presented my problem to the hotel owner Milesse Kennedy, she suggested a visit to the local doctor. “My daughter had the same reaction, and he really helped her,” she advised.
Jorge, the resident hotel concierge, called Dr. Figueroa and we were on our way within minutes (with Jorge driving us personally to the office/Farmacia). Since Dr. F speaks very little English, Jorge acted as the interpreter. “Muy mal,” was the only thing I understood the doctor to say after seeing the condition, and I recognized that these were no ordinary mosquito bites. Apparently, I was allergic to the bites and many of the welts were my body’s reaction to the initial invasion. Dr. F took my blood pressure (a good sign); asked what other medications I was taking (another good sign); and explained that I needed an injection (some type of antihistamine). He wanted to know if I was allergic to any drugs. “Yes, sulfa,” I replied, and asked to see the label on the box before agreeing to the treatment. Dr. F escorted me to the private exam room, which turned out to be exquisitely clean, although bare of anything except an exam table and footstool for mounting the table. I was wearing a bathing suit under my cover-up that made it easier for the injections into my upper thigh. The only surprise was that there were actually two injections—one on each thigh. When Dr. F discovered that I had bites literally everywhere, he exclaimed, “Oy yoy yoy,” a Yiddish expression that has obviously become an international idiom. Total charges for the office visit, inoculations, creams, and medications: $78.00. (We’ve
been trying to calculate the costs for an equivalent visit to a U.S. physician and drug store – and welcome any thoughts.) The drugs kicked in right away, and by that afternoon, I was sleeping like a baby, totally itch-free. By the next morning, the bites had subsided or disappeared. I could not thank the owners of Barefoot Cay enough for their caring, and told them of my role in medical travel. “What a coincidence,” said Milesse Kennedy. “There is a plastic surgeon on the mainland who wants to develop a following for his medical spa and innovative breast lift surgery that does not require implants. He wants the patients to have an option to recuperate at Barefoot Cay.” Next on my list of interviews will surely be this surgeon – with a hearty recommendation to spend a week or two in Roatan at Barefoot Cay. It is paradise. And in case you are wondering if my husband got that elusive Permit: stay tuned for the next installment to this story. I’d also love to hear of any personal stories regarding “accidental medical travel” with stories that I can share with our readers. Please e-mail them directly to me lcarabello@cpronline.com.
Medical Travel Today (MTT): Let's start with how you got started in the industry, and in particular, in Hungary. Randy Simor (RS): I'm American-Hungarian. While I was raised in the states, I came to Budapest in 1993. I completed my medical training in 1999 at Semmelweis Medical University. After graduation I went into clinical research. I spent some time consulting for pharmaceutical companies, like Johnson & Johnson. I later managed a private hospital clinic for outpatient care and one-day surgery. I worked a great deal building the business with the local ex-pat population. Then one day I started talking about bringing people in from abroad. At the time the idea of bringing people to Budapest for dentistry had only just started to emerge. At first the focus was dentistry, but it quickly expanded to include plastic surgery. Later we also began offering health screenings. MTT: Has your focus changed much? MTT: What specific procedures are your patients seeking? We're also seeing an increase in silhouette threads for jowl and mid-face lifts. MTT: In terms of business relationships, are you contracted with specific doctors or facilities? RS: Actually both, but mostly with the doctors. The doctors have their own fees with hospitals and they get better prices than I could get. MTT: Where and how are you currently marketing your services? RS: The most receptive populations for our offerings are residents of the U.K. willing to travel for plastic surgery. There are a number of portals for health tourism that have sprung up in the last 2 to 3 years, and we get inquiries on a daily basis through them. Plus, we receive inquiries through our own Website. If I had to rate it, I’d say internet marketing is number one at this point. Other populations that we'll target in the future are those in Italy, Russia, and other areas of continental Europe. Maybe Scandinavia… The United States is, of course, of great interest. It's such a huge market over there, but the mental hurdles are more difficult. Certainly the American-Hungarian population and travelers could be a growing population for us and wouldn't require as much mental gymnastics. How we grow depends a lot on how the U.K. health care system evolves. Right now we see about five to 10 per month. I think in the future we'll be moving more toward a steady 10 per month. In truth, ten patients is a lot of work for plastic surgery. Fifteen is a good goal. Beyond that, we'd need to do some growth. MTT: You really pioneered cosmetic medical travel in Hungary. I'm curious how hospitals have adapted? RS: In the beginning it was learning by doing. There was certainly a learning curve for me in terms of determining what's a good dental or plastic patient for the facilities. Now the roles are clearly defined. There's what Meditours does, and there's what the doctors do with a little bit of overlap in a few small areas. The hospitals are working hard on modernizing…especially those trying to get a private clinic going in their public hospital. There's now certainly a higher priority on an English-speaking nursing staff. To learn more about Meditours Hungary, click here.
Lowe's workers offered Cleveland Clinic heart care Mooresville, N.C.-based Lowe's says the new benefit will provide full-time workers and their covered dependents with the "best of the best" in cardiac care, with lower out-of-pocket expenses than at other facilities… Click here for more.
HealthTraveler™ is World’s First Mobile Application for Medical Tourism
This handy, potentially life-saving application will provide users with vital information on international hospital locations including current data on specialties, accreditation, procedures, and other medical services available, as well as detailed contact information that allows the user to instantly connect with the selected hospital or facility. HealthTraveler will also allow users immediate access to maps and GPS-generated driving directions to their desired locations, along with direct-connect call capabilities to alert local emergency personnel of their arrival and condition. “Every year, millions of leisure and business travelers either become sick or have accidents while traveling abroad; the ability to quickly and reliably obtain potentially life-saving information is a must,” says Healthy Travel Media CEO Josef Woodman. “HealthTraveler provides instant access to trusted, vetted medical information that tourists and medical travelers require to make informed choices in foreign lands.” HealthTraveler provides information on more than 250 hospitals and clinics—most of them American-accredited—around the world. Patients seeking high-quality, affordable care abroad will also be able to search for the best hospitals and clinics in the world’s leading medical tourism destinations. HealthTraveler is scheduled for release in fall 2010 on Apple’s iPhone and iTouch mobile devices, with plans underway for subsequent releases on BlackBerry and Android. The manufacturer’s list price is $3.99. About Healthy Travel Media
Felicia Tan Joins Healthy Travel Media Chapel Hill, N.C. – February, 23, 2010: Healthy Travel Media (HTM), publishers of the Patients Beyond Borders series and other international health travel properties, has named Felicia Tan as Research and Editorial Program manager. Tan will work with HTM’s editorial and production teams, researching and implementing existing and planned editorial products as well as HTM’s new digital offerings. Tan comes to HTM from Parkway Hospitals in Singapore, where she recently served as the marketing manager in charge of marketing and corporate communications for Parkway Cancer Centre. She previously served as the manager for International Healthcare Marketing for the Singapore Medicine division of the Singapore Tourism Board, where she developed and implemented health care marketing strategies, branding, and communications for North America, ASEAN, the Middle East, China, and Mongolia. “Felicia’s considerable experience in the international health care arena, combined with the tremendous expansion of international health care services throughout Asia, makes her the ideal candidate for the position,” says Josef Woodman, CEO of Healthy Travel Media. “Felicia will be working with public and private providers, government institutions, and industry leaders to help drive new awareness and offerings into the region. We are pleased to have her on board.” Tan holds a Bachelor of Accountancy degree from Nanyang Technological University in Singapore and is a certified public accountant. She resides in Singapore, where her office will be based.
$3B in medical tourism revenue expected The Tourism Department said Friday that medical tourism could bring in as much as $3 billion into the economy in the next three years as more foreigners seek quality health care from Filipino medical professionals. The department said in a statement that the country’s hospitals and medical practitioners, including doctors and nurses, would directly benefit from the additional tourism revenues. As a result, more hospitals would strive to achieve international accreditation as medical tourism providers by upgrading their systems, services and personnel. Click here to continue reading… Growing Reasons to Consider Medical Tourism From U.S. News & World Report Click here to continue reading…
Prince Court Medical Center in Malaysia to Release First Patients Beyond Borders FOCUS ON:TM New digital offering will help medical tourists make informed health care decisions
One of the newcomers and rising stars in Asian health care, the 300-bed, Petronas-owned PCMC is one of only five full-service JCI-accredited hospitals in Malaysia. While principally serving citizens of Malaysia, Prince Court also serves the medical traveler, and has welcomed more than 7,000 international patients since opening its doors in 2009. Healthy Travel Media’s new FOCUS ON: series features a 30-page, full-color, digital brochure and eBook, highlighting the world’s leading, internationally accredited hospitals and specialty centers in a fully searchable and dynamic consumer-friendly format. Published under the Patients Beyond Borders brand, the series offers health consumers detailed information on specialties, procedures, costs, and travel planning from the most recognized, trusted information source in international medical travel. FOCUS ON: PCMC will be accessible from a variety of sources, including the Patients Beyond Borders Website, Prince Court’s Website, third-party Websites, Kindle and other eBook readers, iPhone and other mobile devices, medical, business, and reference libraries worldwide, and all popular social networks. “We are excited to be participating in this dynamic new program,” says Stuart Rowley, CEO of PCMC. “This format will allow us to creatively promote our facility to the international traveler with up-to-date, interactive information on our medical specialties, pricing, and signature services."
Quality Effective and Attractive Low Cost Obesity Surgery Packages in India To get more info on quality effective and attractive cost obesity surgery packages in India visit us at www.indianoverseashealthcare.com/index.htm or you can send us your queries at contact@indianoverseashealthcare.com or www.indianoverseashealthcare.com/yourquery.htm European Medical Travel Conference 2010 Draws Global Participation Europe’s largest medical travel conference to take place in Venice, Italy (Monastier di Treviso) May 5‐7, 2010 U.S. / Venice, Italy - December 31, 2009 - The European Medical Travel Conference 2010 (EMTC; www.emtc2010.com) will be hosted in Monastier di Treviso, a municipality of Venice, Italy, on May 5-7, 2010. The largest medical travel conference in Europe, the EMTC provides an exciting platform for networking, discussion, and cooperation among industry stakeholders and is expected to draw 350 to 450 participants from around the world. “Besides attracting some of the leading authorities on medical travel, this event will draw physicians, hospitals, hotels, tourism agencies, patient services, IT services, associations, service providers, government representatives, patients, and anyone interested in learning more about the future of medical travel,” says Uwe Klein, M.D., chairman of the event. Conference organizers expect that the EMTC will raise awareness and increased popularity of the medical travel option, which provides greater access to quality health care for patients and increased cost efficiency for employers. “The effective collaboration between the tourism and health sectors will offer greater scope for tackling the increasing impact of patient mobility in and outside of Europe,” Dr. Klein adds. “The EMTC represents not only a platform of debate on medical tourism among Italian, European, and non-European colleagues, but also a potential solution for the needs of increasingly mobile patients traveling across the globe for better, more cost‐effective, and timely medical treatment.” The diverse roster of speakers will address a wide range of medical travel topics and issues, including:
The two-day event includes a Welcome Reception, keynote lectures, workshops, panel discussions, B2B meetings, a Gala Dinner, and possible sight-seeing excursions. Service providers may book a booth within the framework of an industrial exhibition. For more information visit: www.emtc2010.com
IWHTA is Supporting 'International Medical Tourism and Travel 2010' to be Held on March, 1 – 2, 2010, Marriott Hotel, Singapore International Wellness and Healthcare Travel Association (IWHTA) president Naresh Jadeja, an expert on medical tourism trends and patient’s perspective, will address the Singapore Health Ministry-supported International Medical Tourism and Travel 2010 conference. International Wellness and Healthcare Travel Association (IWHTA) president Mr. Naresh Jadeja, an expert on medical tourism trends and patient’s perspective, will address the Singapore Health Ministry-supported International Medical Tourism and Travel 2010 conference. In response to remarkable growth in the Singapore medical travel industry, Marcus Evans is organizing a global conference, International Medical Tourism and Travel 2010, to be held on March, 1-2, 2010, Marriott Hotel, Singapore. The conference will feature every detail necessary to better serve the international patient. The conference will offer health care industry leaders and experts sharing their knowledge about core issues for growth in the medical travel industry. Supported by the Ministry of Health Singapore, big hospitals institutions, various medical association, and medical tourism facilitators the event will focus on: IWHTA is a supporting organization as well as the official media partner for this event. Naresh Jadeja, president of IWHTA, will make his address at the event on revising long term strategies to develop the medical tourism sector in Asia. “Asian countries are increasing their market share and finding new markets for medical travel,” says Jadeja. “With proper tools and branding it can truly become a leader in this industry. Networking opportunities like this can expand opportunities for the entire global health care travel industry and help the patients. If someone wants to enter the Asian health care market then this is the event for them.” Asian destinations and medical facilities have evolved as key players in the fast growing market for global health care service with their post-surgery outcomes being at par with those in the United States. “IWHTA looks forward to strengthening ties and intensifying collaborative efforts with other health care-related organizations,” adds Jadeja. ““We believe that an international organization like ours, along with the experienced professional and global presence, can assist medical facilities, medical travel facilitators, tourism and health care department, employers, and health care clusters develop an international presence to attract patients and to better serve them.” IWHTA is a U.S.-based, international non-profit association promoting the medical travel industry and offering great networking opportunities among industry leaders. IWHTA is promoting independent regional chapters and health care clusters and distributes a newsletter educating its members, subscribers, and international patients about affordable yet quality health care treatment available at accredited/ certified international medical facilities.
Health Care Tourism Congress 2010 Announces its 2010 Speakers – April 2010 The Healthcare Tourism Congress 2010 announces its 2010 speakers! Among the experts sharing their expertise is Joseph Woodman, the author of Patients Beyond Borders. Online PR News – 20-January-2010 – The Healthcare Tourism Congress 2010 announces its 2010 speakers! Poised to be Malaysia’s largest and most dynamic health care tourism event, this congress will be held at the Kuala Lumpur Convention Centre April 12 – 13, 2010, providing the perfect corporate interface venue for technology and services in the health care tourism industry. Given the economic crisis challenges that most companies and industries faced last year, medical tourism is more important than ever before, creating more economically viable health care solutions while providing profitable return-on-investment. Professionals working in the health care tourism industry believe that the next 12months will, again, see a large increase in the number of people traveling abroad for medical treatment. We are excited to announce our confirmed speakers with many more to be announced in the upcoming months. Speakers include:
Healthcare Tourism Congress 2010 promises to provide even more networking opportunities and stream sessions. The newly launched Malaysian Health Tourism Council (MHTC) is also endorsing and supporting this inaugural congress. With partners like the Malaysia Health Travel Council (MHTC), Malaysia Healthcare and Medical Defense Malaysia, the congress is simply heading towards success. Knowledge Group is also in discussion with the Ministry of Health and Association of Private Hospitals Malaysia, which will further add value to this congress as a whole. At present, 70 percent of the floor space has been reserved and booked out. This event stands to be the benchmark in Healthcare Tourism-related events in the region. For more information regarding the exhibition please visit www.htcongress.com or call +60321701588.
Destination Health – The Health & Medical Tourism Show London April, 17-18, 2010
Destination Health is the ultimate show for people planning to travel abroad for health and medical treatments. Destination Health has been launched to help the increasing numbers of British medical tourists find out all they need to know about traveling aboard for health and medical treatment. The two-day event will showcase top hospitals, clinics, and spas from around the globe, giving visitors the opportunity to meet doctors and medical specialists, get free advice, and explore various treatment options abroad. Up to 100 exhibitors are expected to attend the event, covering practically every aspect of medical, dental, cosmetic, and health treatment abroad. Online visitor registration for free entry to the show is already exceeding expectations. Easy access to top quality medical treatment, good prices, cheap flights, no waiting lists, and the opportunity to recuperate in the sun is appealing to more and more Brits each year -- with dentistry, cosmetic surgery, IVF and medical spas among the most popular treatments. With a wide range of treatment options and countries offering competitively priced medical treatments and dentistry it can be difficult to make the right decision. The new Destination Health show www.destinationhealth.co.uk will give visitors the opportunity to get free advice, attend free seminars, discuss, and compare treatments and international options, helping potential patients make educated, informed choices when choosing health care providers, destinations and facilities. Visitors to the show will be able to meet doctors and health care providers from destinations including Hungary, Poland, India, Cyprus, Spain, Croatia, Malta, Egypt, Czech Republic, Antigua, Germany, Turkey, the United States, Barbados, the West Indies, and Thailand. Event director Nav Mann comments, “Interest in medical tourism is growing all the time and we are expecting a lot of visitors to this show. With over 100 providers exhibiting their health and medical services, we have made it easy for potential patients to easily find the type of medical specialists they are looking for. The event will be divided into different areas to include sections for dentistry and cosmetic surgery, fertility and conception, medical spa and wellness, and general treatments and procedures.” To take advantage of the free entry, visitors must register in advance at www.destinationhealth.co.uk
Asia Medical Tourism & Wellness Congress Kuala Lumpur, Malaysia will be hosting an international event next year in Berjaya Times Square. Medical Tourism & Wellness Congress (GLOW 2010) will be an international trade exhibition running concurrently with a multi-stream conference session. GLOW 2010 will gather senior-level decision makers across the health care, wellness, and corporate executive sectors from around the world to brainstorm on issues concerning their industry. The objectives of the Congress are:
GLOW 2010 will bring together our clients who are key corporate professionals in the medical, spa, and wellness sectors across the Asia Pacific and Middle East region to provide an exciting platform for vendors and solution providers to position themselves effectively. We estimate in excess of 100 to 150 senior-level decision makers for the exclusive conference in addition to walk-in trade visitors of over 1,500 for the exhibition. A wide variety of sponsorship opportunities are available. Visit http://www.glow2010.com/ to learn more.
Central and Eastern Europe Medical Tourism and Healthcare Summit
Asian Countries Unite for Medical Tourism in IMWell Summit “Without question, medical travel has significantly transformed the face of global health care,” says Undersecretary Cynthia Carrion, who heads the Department of Tourism’s Office for Sports and Wellness. “The pool of patients around the world seeking medical treatment abroad has grown, with increasing cost efficiency and adoption of advanced medical technology overseas. This presents a huge opportunity for us, and it is only fitting that the Philippines is hosting the IMWell Summit, as we have already proven our country to be an emerging powerhouse as a health and wellness destination.” “The IMWell Summit demonstrates that the Philippines is at the forefront of this ‘sunrise’ industry, which has been a key driver in our economic growth. As a pioneering initiative in the whole region, it also establishes our pro-active stance in cooperating with our neighboring countries and making them partners in medical tourism,” says Joyce Alumno, Conference director. The four-day event features a full agenda that includes plenary sessions on Industry Perspectives, Opportunities and Risks; Regional Presentation of Best Practices; Global Opportunities in the Retirement Industry; Marketing and Branding for Global Markets; Quality Management and the Continuity of Care; and the Future of Medical Tourism and Healthcare Travel Industry. The IMWell Summit also includes Executive Workshops about Balanced Score Card in Healthcare Organization and Effective Leadership Styles in Healthcare Organization. Four break-out conference tracks will be presented: Quality in Healthcare, Marketing, Investment and Capacity Building, and Retirement, giving an in-depth look at each specific aspect of medical and wellness tourism. “We have ensured that the program of the IMWell Summit is comprehensive and at the same time attuned to the needs and gaps in information of this growing field. By gathering the region’s leading policy makers, decision makers, and solution providers, we aim to redefine, redesign, and refine health care delivery around the world,” stated Sanjiv Malik, M.D., a renowned international guru in medical tourism, who sits as the Conference Honorary chairman. The Advisory Board and Speakers of the IMWell Summit include prominent leaders in their fields of expertise, including David Vequist, M.D., of the Center for Medical Tourism Research (USA), Dato Jacob Thomas of the Association of Private Hospitals in Malaysia, Nipit Piravej, M.D., of Bangkok Chain Hospital (Thailand), Ares Leung, M.D., of Union Hospital (Hong Kong), Sam Bernal, M.D., of Cedar Sinai and The Medical City (USA and Philippines), Samie Lim of Philippine Chamber of Commerce and Industries, Girdhar J. Gyani, M.D., of the National Accreditation Board for Hospitals and Healthcare Providers (India), Jeff Staples, M.D., of Parkwayhealth (China), Tony Gibson of the Australian Human Resource Institute, Henry Schumacher of the European Chamber of Commerce, and others. “Aside from our powerhouse line-up of speakers and advisors, what makes the IMWell Summit truly exceptional is the fact that it’s a pioneering event in regional cooperation. It is the first of its kind to present the global state of health care, explore current and future opportunities in medical tourism, and map out a strategy for the growth of the entire industry,” adds Alumno. The IMWell Summit is produced and organized by HIM Communications, in collaboration with the Department of Tourism as Host, and supported by the Department of Health, Department of Trade and Industry, Retirement and Healthcare Coalition, Philippine Chamber of Commerce and Industry, and Spa Association of the Philippines, with HealthCORE and Asian Academy for Healthcare Executives as Knowledge Partners. For more information about the event, please visit www.IMWellSummit.com, or call (63 2) 910.8030 or 468.9999, or email info@himcommunications.com
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